Make your E-commerce customers want to come back!
You’ve put in the time, the money, the hours of blood, sweat and tears into producing a pretty darned amazing e-commerce store; your analytics are showing good traffic stats and your turn over is healthy, but what do you do if your ratio of returning visitors to unique visitors is low? Continue reading
Customer Service Is Key
Why do so many sites, make it difficult for their users to contact them? I’m all for giving customers every route they could ever need to get in touch! Email, phone, fax, online form, address, carrier pigeon, Twitter and Facebook – But why then, are so many online stores and sites refusing to put even a local rate contact number on their customer service pages? Continue reading
The Big Eye Deers Big Friday Debate
Our morning began just like any other, filled with small talk, coffee and plans for the weekend – Zak’s off home to Dorset to celebrate his Birthday (last week), Tom’s ‘chilling’ (aka doing nothing), and I’ll be stood in a muddy field watching rugby sevens (secretly watching the fit men in shorts run about a bit). Steve was in a Magento web design meeting so missed out. Gutted.
Conversation turned to recent goings on in the big wide world and I happened to mention how glad I was that Commander Hadfield had returned to Earth safely from his mission in space.
Let the debate commence! Continue reading
Writing content for Ecommerce stores
E-commerce stores are essentially a shop window for customers; get it right and they might just come inside and spend some serious cash… get it wrong and they’ll be gone in the blink of an eye. Poof!
In this post I’m going to take a look at content writing for e-commerce stores; how not to do it and how merchants should treat the exercise. It’s important that content becomes a big consideration and not just slap dash task that’s done because it needs to be. In e-commerce, particularly new e-commerce stores- content can be the decider between a sale and an abandoned cart. In an ever more digital age with many high street retailers deciding to tout their wares online, it’s becoming increasingly important to get it right. Continue reading
‘Make it more branded’
If you have a product or service and taut your wares online, it goes without saying that you most likely have an identity; a brand that sets your stuff apart from your competitors stuff. If you don’t, turn back now, you’re doing it all wrong!
Stuff we like
Us Big Eye Deers are madder than a box of frogs. When we’re not working with our rubber deer heads on sipping on Starbucks lattes through twirly straws, we’re either in back to back meetings hopped up on magento magic, or, we’re on the net looking for the latest trends and general stuff that will keep us giggling our days away. Continue reading
Clients say the darndest things…
- “I want the site SEO optimised” Continue reading
Treat your customers like you would a friend!
Online shopping removes the hustle and bustle of city centre shopping (I mean what’s worse than Cardiff town on a Saturday afternoon huh?!) It can however, provide customers something unique that retail outlets can’t; a personalised shopping experience. If you or I were to walk into Harrods today, we would be given the same tools/ information/ prompts we’d need to make a purchase- online shopping is a totally different ball game. Or at least it should be. Continue reading
Big Eye Deers LOVE a good Scrum!
TOUCH! PAUSE! ENGAGE!…
No, we don’t actually spend our days scrummaging against each other here at Big Eye Deers HQ- As fun as that sounds… can you imagine the six of us with our Big Eye Deer heads on, scrummaging- bonkers. Any whoooo, we like to work against the Scrum project management methodology where no cauliflour ears need ever be involved, thank goodness! Continue reading
How to make the most of analytics for e-commerce
If you’re a digital agency like us, or if your Joe Bloggs and own an e-commerce store; chances are you’ll either be providing analytical insight or looking for an easy way to get your hands on some sweet stats from the store. Continue reading