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Exfeariential Marketing

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“Give your customers an experience they’ll never, ever forget. Muggings. Riots. Babynappings. We’ll do anything to get your brand noticed.” – A satirical approach to the world of marketing! Flash Mobs? That’s so 2010…

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The best marketing campaign ever?!

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Now I’m a sucker for a sugary beverage – Full fat coke? Woof! (Yes, it’s a coke blog folks!)

I often reach for an instant can of fizzy tooth decay after a gruelling gym session; I’m not diabetic but I’m sure my blood sugar level crashes and I NEED the sugar and caffeine fix to stop myself keeling over… It was on one of those sweaty and slightly dizzy occasions, that I went into the nearest Tesco (…all roads lead to Tesco after all) and picked up the familiar bottle o’ sunshine. It wasn’t till I got home and found myself, that I noticed the bottle didn’t say coke on it, but my name, my very own name… well, actually it said Michael but close enough ey? Continue reading

Christmas ads we love and loathe!

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14 sleeps till Christmas!!! There’s no escaping it, Christmas is coming, excited much? We are about to be bombarded with festivities; food, drink, songs, films, adverts, you name it, you’ll be seeing and hearing it everywhere over the next two weeks.

Lets take a look at something potentially annoying for those of us that don’t have a swanky Sky box to record and whiz through programmes. Ads. From now on, look at ads with scrupulous eyes; what do the marketers convey? Who are they aiming their message at? Do we love or loath the brands or just the ads?!

We all love Coke at Christmas. Fact. Continue reading

Edgy Bikers Gear website goes live!

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Our local client Bikers Gear have been in the motorcycle apparel industry for over 10 years and have gained an excellent reputation for being high quality at a reasonable price.

They came to us lacking brand identity and were selling their product through external ecommerce sites Ebay and Amazon. They felt it was time to grow into the ecommerce market and sell the Bikers Gear products through their own site. As a business, Bikers Gear value their customer service highly, they wanted this reflected through the site and subsequent marketing material. Overall, quality and value were the two main USP’s Bikers Gear wanted us to highlight, whilst establishing the brand as a market leader and the website as the main selling area. Check out what we did for them… Continue reading