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Paypals Tap. Tap. Buy.

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Paypal are attempting to facilitate consumer empowerment with their new Affirm; a two-tap checkout system for smartphones. The new speedy transaction process will encourage online shoppers to become online buyers (It’s all in the UX!).

Having identified most mobile shoppers as those who are impulsive, time-constrained or exploratory; Paypal have adjusted their mobile purchase flow to be more aligned with these motivations. Continue reading

Quick Fire Ecommerce Tips: UX

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Converting visitors into buyers is like navigating a minefield littered with UX bombs if you don’t know how to create for your audience.

UX, or user experience (for those less clued up) is an emotion felt after interacting with a product, brand or website- kinda like that warm fuzzy feeling girls get when buying shoes! It’s this emotional trigger that web designers, developers and even merchants need to consider wrapping into the build at each stage of an e-commerce project. We need to give online shoppers a convenient, enjoyable experience with all the information they might need to inform their buying decision (read our previous blog on the  consumer empowerment paradigm); if consumers have all they need, they’ll be far more likely to buy.

So lets get optimising the UX for your customers! Continue reading

How to change ‘My Cart’ in Magento theme

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There are many terms and phrases within standard Magento themes that may not always apply to your online business or even your targeted customers. ‘My Cart’ and ‘Credit Memo’ are terms that may only appeal to the American audience, where in other parts of the world, ‘My Basket’ or ‘Invoice’ may be more appropriate – not that these terms are going to hugely affect your revenues, but it  enhances your users experience when interacting with your store and brand. Continue reading

Magento 2

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Magento 2 is the future version of our web development platform of choice; Magento. With stacks of technical and functional changes, those that wisely choose to adopt the platform will see many a positive return.

As a web design agency that specialise in Magento, we see Magento 2 as an exciting development that will only add to our user experience with the platform.

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Web pages- Can you get them up fast enough?

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All web developers and designers alike will agree that page load speeds are important. from a users perspective there’s nothing worse than trying to get to an area of a site and being kept waiting. It’s like being stuck in a super long queue on a busy Saturday afternoon. Hell – and therein lies the problem. People shop online to avoid that hassle, if they’re being faced with a similar situation from the comfort of their own home they will leave your site and find another. I do it all the time. Continue reading

Look who’s using Magento too!

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We bang on about Magento like it’s going out of fashion, but the truth of the matter is; it’s everywhere. Magentos’ advanced capabilities far reach those of old-hat platforms, so we weren’t surprised to find out that Magento was used for both the Obama and Romney campaigns during the Presidential Election season.

Continue reading