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2014- The year for mobile web strategies?

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“Happy New Year Folks!
Here’s wishing you all a prosperous 2014! xxx” – Michaela

As you get back into the swing of business, easing yourself in one email at a time, it’s probably the best time of the year to start a fresh. Have a clear out, archive those old mails, try something new or improve what you currently have. Of course, I’m talking web design! Online representation can make or break a business. You’re only as good as your website, and let’s put it this way, if peoples experiences with your site were real life, you’d re-think the way it works, or at least should work.

Here’s just a few tid-bits to get your head round if you’re looking to ‘dip a toe’ into the wonderful world of online biz in 2014.

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Double Overhead E-commerce store goes live!

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Following the launch of their new store in McArthur Glen’s retail outlet, Double Overhead needed a brand-spanking-new Magento eCommerce store to provide customers with another way to buy. The store was to be visually attractive and pull users in from first glance, and keep them engaged through to checkout. The store needed to be fully responsive to future proof the business and give users the freedom to browse however and whenever they like on the device of their choice. Take a look at what we did for them… Continue reading

How Magento can help increase your AOV

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For many new e-commerce stores stepping into the world of digital, marketing can be costly, time consuming and often not as effective as first desired… But it needs to be done.

I’ve witnessed clients expressly turn down the option to have any marketing support for fear that they might as well be burning their money. Understandable, but how can you help potential customers find you if you don’t put it out there? Post live, a short term marketing strategy can at least generate awareness of the site, leading to ongoing organic and direct traffic. Continue reading

Fancy Social Commerce?!

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With e-commerce quickly becoming referred to as m-commerce and ill-fated high street shops failing to realise the importance of online selling and ‘going social’; there’s a huge gap in the market for a niche product that satisfies them both, and why not? We all love to shop (Ladies I’m talking to you!) and we all use social media, it makes perfect sense. Continue reading

Writing content for Ecommerce stores

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E-commerce stores are essentially a shop window for customers; get it right and they might just come inside and spend some serious cash… get it wrong and they’ll be gone in the blink of an eye. Poof!

In this post I’m going to take a look at content writing for e-commerce stores; how not to do it and how merchants should treat the exercise. It’s important that content becomes a big consideration and not just slap dash task that’s done because it needs to be. In e-commerce, particularly new e-commerce stores- content can be the decider between a sale and an abandoned cart. In an ever more digital age with many high street retailers deciding to tout their wares online, it’s becoming increasingly important to get it right. Continue reading

Quick Fire Ecommerce Tips: UX

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Converting visitors into buyers is like navigating a minefield littered with UX bombs if you don’t know how to create for your audience.

UX, or user experience (for those less clued up) is an emotion felt after interacting with a product, brand or website- kinda like that warm fuzzy feeling girls get when buying shoes! It’s this emotional trigger that web designers, developers and even merchants need to consider wrapping into the build at each stage of an e-commerce project. We need to give online shoppers a convenient, enjoyable experience with all the information they might need to inform their buying decision (read our previous blog on the consumer empowerment paradigm); if consumers have all they need, they’ll be far more likely to buy.

So lets get optimising the UX for your customers! Continue reading