With e-commerce quickly becoming referred to as m-commerce and ill-fated high street shops failing to realise the importance of online selling and ‘going social’; there’s a huge gap in the market for a niche product that satisfies them both, and why not? We all love to shop (Ladies I’m talking to you!) and we all use social media, it makes perfect sense. Continue reading
With the rise of smart phones and tablets, e-commerce rates are increasing at such a level that businesses need to adapt the way they sell in order to meet demand. People love convenience, and if that means buying whilst sat on a Cardiff Bus, train or the toilet, they will! Continue reading
E-commerce stores are essentially a shop window for customers; get it right and they might just come inside and spend some serious cash… get it wrong and they’ll be gone in the blink of an eye. Poof!
In this post I’m going to take a look at content writing for e-commerce stores; how not to do it and how merchants should treat the exercise. It’s important that content becomes a big consideration and not just slap dash task that’s done because it needs to be. In e-commerce, particularly new e-commerce stores- content can be the decider between a sale and an abandoned cart. In an ever more digital age with many high street retailers deciding to tout their wares online, it’s becoming increasingly important to get it right. Continue reading
Converting visitors into buyers is like navigating a minefield littered with UX bombs if you don’t know how to create for your audience.
UX, or user experience (for those less clued up) is an emotion felt after interacting with a product, brand or website- kinda like that warm fuzzy feeling girls get when buying shoes! It’s this emotional trigger that web designers, developers and even merchants need to consider wrapping into the build at each stage of an e-commerce project. We need to give online shoppers a convenient, enjoyable experience with all the information they might need to inform their buying decision (read our previous blog on the consumer empowerment paradigm); if consumers have all they need, they’ll be far more likely to buy.
So lets get optimising the UX for your customers! Continue reading
It’s no secret that we champion Magento as our e-commerce platform of choice. It’s a fantastic bit of kit that is second to none in terms of the functionality it can provide and the phenomenal power it packs! It has given our clients the ability to not only catch up with competitors giving them a run for their money but also overtake them, leaving them in the shadows. Bwahaha #Magentopower Continue reading
All web developers and designers alike will agree that page load speeds are important. from a users perspective there’s nothing worse than trying to get to an area of a site and being kept waiting. It’s like being stuck in a super long queue on a busy Saturday afternoon. Hell – and therein lies the problem. People shop online to avoid that hassle, if they’re being faced with a similar situation from the comfort of their own home they will leave your site and find another. I do it all the time. Continue reading
The UX field has been around for several years despite not being widely known as User Experience Design.
We all know the business case for looking at a website/stores user experience (UX)- It can help make the service you provide easy to use, reduces project risk, cost, and time while improving, efficiency, effectiveness, and end user satisfaction. Continue reading
We all know the importance of striving for happy clients, it’s the difference between beautiful, bountiful relationships and big client shaped holes in your portfolio.. and heart. Continue reading
Cameraland are a proud Cardiff based retail outlet with a focus on brilliant customer service. After looking for a local web design company who could provide them with a flashy e-commerce store with Amazon-like functionality, Cameraland found us. Take a look at what we did for them… Continue reading
You’ve put in the time, the money, the hours of blood, sweat and tears into producing a pretty darned amazing e-commerce store; your analytics are showing good traffic stats and your turn over is healthy, but what do you do if your ratio of returning visitors to unique visitors is low? Continue reading