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How Magento can help increase your AOV

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For many new e-commerce stores stepping into the world of digital, marketing can be costly, time consuming and often not as effective as first desired… But it needs to be done.

I’ve witnessed clients expressly turn down the option to have any marketing support for fear that they might as well be burning their money. Understandable, but how can you help potential customers find you if you don’t put it out there? Post live, a short term marketing strategy can at least generate awareness of the site, leading to ongoing organic and direct traffic. Continue reading

Fancy Social Commerce?!

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With e-commerce quickly becoming referred to as m-commerce and ill-fated high street shops failing to realise the importance of online selling and ‘going social’; there’s a huge gap in the market for a niche product that satisfies them both, and why not? We all love to shop (Ladies I’m talking to you!) and we all use social media, it makes perfect sense. Continue reading

Writing content for Ecommerce stores

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E-commerce stores are essentially a shop window for customers; get it right and they might just come inside and spend some serious cash… get it wrong and they’ll be gone in the blink of an eye. Poof!

In this post I’m going to take a look at content writing for e-commerce stores; how not to do it and how merchants should treat the exercise. It’s important that content becomes a big consideration and not just slap dash task that’s done because it needs to be. In e-commerce, particularly new e-commerce stores- content can be the decider between a sale and an abandoned cart. In an ever more digital age with many high street retailers deciding to tout their wares online, it’s becoming increasingly important to get it right. Continue reading

Quick Fire Ecommerce Tips: UX

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Converting visitors into buyers is like navigating a minefield littered with UX bombs if you don’t know how to create for your audience.

UX, or user experience (for those less clued up) is an emotion felt after interacting with a product, brand or website- kinda like that warm fuzzy feeling girls get when buying shoes! It’s this emotional trigger that web designers, developers and even merchants need to consider wrapping into the build at each stage of an e-commerce project. We need to give online shoppers a convenient, enjoyable experience with all the information they might need to inform their buying decision (read our previous blog on the consumer empowerment paradigm); if consumers have all they need, they’ll be far more likely to buy.

So lets get optimising the UX for your customers! Continue reading

More and more Magento clients seek our help!

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It’s no secret that we champion Magento as our e-commerce platform of choice. It’s a fantastic bit of kit that is second to none in terms of the functionality it can provide and the phenomenal power it packs! It has given our clients the ability to not only catch up with competitors giving them a run for their money but also overtake them, leaving them in the shadows. Bwahaha #Magentopower Continue reading

Web pages- Can you get them up fast enough?

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All web developers and designers alike will agree that page load speeds are important. from a users perspective there’s nothing worse than trying to get to an area of a site and being kept waiting. It’s like being stuck in a super long queue on a busy Saturday afternoon. Hell – and therein lies the problem. People shop online to avoid that hassle, if they’re being faced with a similar situation from the comfort of their own home they will leave your site and find another. I do it all the time. Continue reading

Is ‘UX Design’ becoming an industry buzzword?

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The UX field has been around for several years despite not being widely known as User Experience Design. 

We all know the business case for looking at a website/stores user experience (UX)- It can help make the service you provide easy to use, reduces project risk, cost, and time while improving, efficiency, effectiveness, and end user satisfaction. Continue reading