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Paypals Tap. Tap. Buy.

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Paypal are attempting to facilitate consumer empowerment with their new Affirm; a two-tap checkout system for smartphones. The new speedy transaction process will encourage online shoppers to become online buyers (It’s all in the UX!).

Having identified most mobile shoppers as those who are impulsive, time-constrained or exploratory; Paypal have adjusted their mobile purchase flow to be more aligned with these motivations. Continue reading

Quick Fire Ecommerce Tips: UX

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Converting visitors into buyers is like navigating a minefield littered with UX bombs if you don’t know how to create for your audience.

UX, or user experience (for those less clued up) is an emotion felt after interacting with a product, brand or website- kinda like that warm fuzzy feeling girls get when buying shoes! It’s this emotional trigger that web designers, developers and even merchants need to consider wrapping into the build at each stage of an e-commerce project. We need to give online shoppers a convenient, enjoyable experience with all the information they might need to inform their buying decision (read our previous blog on the  consumer empowerment paradigm); if consumers have all they need, they’ll be far more likely to buy.

So lets get optimising the UX for your customers! Continue reading

Why We Don’t Like Waterfall

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Waterfall, not the watery kind but the development methodology kind, is one that few agencies use in the management of their projects… not us.  We use Agile as it does what it says on the tin! It allows us to work flexibly and alter our course of action should we need to without mucking up days of coding and design work. But, before I decide which is more appropriate for you, it’s only fair that I tell you some more about Waterfall and let you arrive at my decision yourself. (trust me, Agile is the way forward!) Continue reading

How to change ‘My Cart’ in Magento theme

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There are many terms and phrases within standard Magento themes that may not always apply to your online business or even your targeted customers. ‘My Cart’ and ‘Credit Memo’ are terms that may only appeal to the American audience, where in other parts of the world, ‘My Basket’ or ‘Invoice’ may be more appropriate – not that these terms are going to hugely affect your revenues, but it  enhances your users experience when interacting with your store and brand. Continue reading

Magento 2

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Magento 2 is the future version of our web development platform of choice; Magento. With stacks of technical and functional changes, those that wisely choose to adopt the platform will see many a positive return.

As a web design agency that specialise in Magento, we see Magento 2 as an exciting development that will only add to our user experience with the platform.

Continue reading